Invisible minerals. Visible damage.
Dermatologists and trichologists have documented the effects of hard water on hair for over two decades — from mineral buildup and brittleness to accelerated colour fade.
Our formula is built on that research, combining proven chelators and film-formers to create a daily shield against mineral damage.
Backed by 20 years of hard-water research. Perfected for everyday use.
Water Snob isn’t about vanity. It’s about awareness. The hidden minerals in your water don’t care how much you spend on haircare. We do.








